Case Study: Building NN Business News, a Business News Website for Northamptonshire

NN Business News is a business news website covering the whole of Northamptonshire, with news on local businesses, high streets and town centres, business awards, charities, tourism and equality, diversity and inclusion, along with interviews and a Your Voice section for local business owners.

It launched as a brand new website in April 2026, and we were chosen to design and build it.

What NN Business News needed

A news website has a very different job to most business websites. It needs fresh stories going up every week, so the most important thing was that it had to be easy for the editors to add news themselves, quickly and without needing any technical knowledge.

It also had to look professional from day one. A new news website is competing for attention with long established news brands, so it needed to look and feel like a big news site, so readers, businesses and advertisers would take it seriously straight away.

What we did

We designed and built NN Business News from scratch, on our pay monthly plan. That included:

  • A news style homepage that pulls in the latest stories automatically, with breaking news, the latest interviews and separate sections for high street news, business awards, equality, diversity and inclusion and more
  • A simple way for editors to add and publish stories, with their own editor accounts, so they write the news and the website does the rest
  • Categories set up so every story lands in the right section of the website without anyone having to move it
  • A design that works on every screen size, as most readers find the news on their phone
  • Hosting, security and backups looked after, so the website stays fast and online as more people read it
  • Changes and improvements made for them every month as the website grows

You can see the website at nnbusinessnews.co.uk.

Easy for the editors

Because adding a story is so straightforward, the editors have been able to keep the news coming. In the first six months, more than 220 stories have been published, and each one appears in the right places on the homepage automatically, so the website always looks busy and up to date.

One of the biggest business news sites in the county

NN Business News now gets a lot of visitors and has grown into one of the biggest business news websites in Northamptonshire, which shows what a new website can do when it looks professional and is easy to keep updated. And when the team need something changed or added, they have one person to speak to who built the website and knows how it all works.

Web design in Wellingborough

Whether you need a simple website for your business or something bigger, like a news website or a website your team can update themselves, we can help. Our web design in Wellingborough service gives you a website designed and built for you, with hosting, email and all your changes each month included, from £34.99 a month plus VAT and with no big upfront cost.

Get in touch for a free, no obligation chat about your website.

Share this article
Mark Jones, owner of No Worry Websites
Written by Mark Jones

Owner of No Worry Websites. Mark has run small businesses for nearly 20 years and now builds and looks after websites for small businesses across Northamptonshire and the UK.

Keep reading

More articles you might like

Ready to stop worrying about your website?

Book a free, no obligation 15 minute call and we will talk you through the best option for your business.

Scroll to Top

Is your website losing you customers?

Get a free, no-obligation review of your website. I will tell you what could be putting visitors off and how to fix it, then send you one practical tip a month.